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Keywords: Qualitative study
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Journal Articles
Understanding of consumers’ inconspicuous luxury consumption practices in Vietnam: an exploratory study from an ethical perspective
Available to Purchase
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2023) 14 (3): 295–309.
Published: 13 February 2023
... questions: Q1. How do Vietnamese luxury consumers practice inconspicuous consumption? Q2. What motivates them to engage in inconspicuous luxury fashion consumption with the emphasis on ethical motivations? A qualitative study using in-depth interviews was conducted...
