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Keywords: Social cause
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2019) 10 (1): 16–30.
Published: 06 March 2019
... in which while making a payment for a service or purchasing a product, the consumer is asked to make an additional payment for the social cause. Social implications Society today needs businesses to support good causes. CrM campaigns provide consumers a chance to help the less fortunate and do so...
