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Keywords: Vietnam
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Journal Articles
Does sustainability marketing in the Vietnamese agri-food sector foster consumer brand engagement? The moderating role of brand reputation
Available to Purchase
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2025)
Published: 16 May 2025
... effects of consumer-perceived value and brand reputation within the context of the agri-food industry in Vietnam, a developing country. Design/methodology/approach This study uses an empirical survey-based quantitative approach. The data were collected from 379 Vietnamese agri-food consumers...
Journal Articles
Contemporaneous and lagged R2 decomposed connectedness technique to explore interlinkages between green logistics, environmental issues and green and dirty energy consumption in Vietnam
Available to Purchase
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2025) 16 (2): 379–404.
Published: 09 September 2024
...Le Thanh Ha Purpose This study aims to empirically connect green logistics performance, renewable energy, non-renewable energy, CO2 emissions and gross domestic product in Vietnam from 2000 to 2022. Design/methodology/approach Within this study, the author uses innovative tools...
Journal Articles
Understanding of consumers’ inconspicuous luxury consumption practices in Vietnam: an exploratory study from an ethical perspective
Available to Purchase
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2023) 14 (3): 295–309.
Published: 13 February 2023
...Ngoc Bao Nguyen; Mai Thi Tuyet Nguyen; Minh Binh Nguyen Purpose This study aims to explore how inconspicuous luxury consumption is being practiced in an Asian culture like Vietnam. Moreover, the ethical motivations that drive Vietnamese luxury consumers to engage in consuming inconspicuous luxury...
