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Keywords: Zero-waste
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2026) 17 (3): 513–532.
Published: 20 May 2025
...Nidhi Yadav; Charu Sijoria Purpose This study aims to investigate the impact of social media content on consumers’ intention to purchase zero-waste (ZW) products. Design/methodology/approach The final analysis was performed on 549 ZW handle Instagram followers. Exploratory factor analysis...
