...Gina Talaat Mordi; Mohamed H. Elsharnouby; Gamal Sayed AbdElAziz; Chanaka Jayawardhena Purpose The use of artificial intelligence (AI) assistants, chatbots and anthropomorphised robots to provide personalised user experience instead of employees has transformed the way some businesses operate...

... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Artificial intelligence Recommendation system characteristics Music...