...Eiman Medhat Negm Purpose This research studies femvertising social marketing impact on their perceived congruence and authenticity; and attitudes toward female role portrayal cross-gender. Design/methodology/approach This research used deductive quantitative research approach. Data were...

... to flee their country and live in refugee camps as well as the various effects refugee life had on them. Design/methodology/approach Using the Appraisal Theory, and with a special focus on the categories of Attitude and Graduation, the paper aims to shed light on the plight of refugees through...

...Hasliza Hassan; Abu Bakar Sade; Muhammad Sabbir Rahman Purpose Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and market availability, with the entrepreneurial attitude...