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Keywords: Attraction
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Journal Articles
Journal of Humanities and Applied Social Sciences (2022) 4 (2): 113–131.
Published: 07 December 2020
...Dalia Sedky; Wael Kortam; Ehab AbouAish Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach A total of 22 interviews were conducted first to explore the opinions of sports professionals about how...
