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Keywords: Brand trust
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Journal Articles
Journal of Humanities and Applied Social Sciences 1–21.
Published: 25 August 2025
...Ekpenyong Ekpenyong Udofia; Jonathan Ehimen Ekpudu; Ayodele Christopher Oniku Purpose Though Brand trust is essential, there are minimal studies into its prediction. This study considers modern slavery perception as a predictor, while having price and quality as moderators in its model. Design...
