Keywords: Functional food
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Journal Articles
Journal of Humanities and Applied Social Sciences (2020) 2 (1): 3–18.
Published: 11 February 2020
..., this paper aims to focus on the willingness of society to purchase functional foods as an alternative for their daily meals to stay fit. Design/methodology/approach The research framework was developed based on a combination of findings by other research scholars within a similar field. The willingness...

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