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Keywords: Market competitiveness
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Journal Articles
Journal of Humanities and Applied Social Sciences (2019) 1 (2): 146–158.
Published: 16 October 2019
... the economic incentive to attract investors, tourists and generate income for local communities. Therefore, this paper aims to focus on delineating the strategic imperatives for sustainable market competitiveness of nation brands. Design/methodology/approach The research adopts an eclectic approach...
