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Keywords: Nation branding
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Journal Articles
Journal of Humanities and Applied Social Sciences (2019) 1 (2): 146–158.
Published: 16 October 2019
...Salah Hassan; Abeer A. Mahrous Purpose Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed, will provide...
