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Keywords: Product price
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Journal Articles
Journal of Humanities and Applied Social Sciences (2026) 8 (3): 217–237.
Published: 25 August 2025
... impacted brand trust negatively, however, it was insignificant. Among all moderations, product price proved a significant moderator to modern slavery perception and brand trust relationship. Customer satisfaction (CS) fully mediated the relationship between modern slavery perception and brand trust...
