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Keywords: Purchase intention
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Journal Articles
Journal of Humanities and Applied Social Sciences (2022) 4 (1): 21–38.
Published: 20 November 2020
... in the market adds to information asymmetry. The study aims to examine factors influencing purchase intention of traditional handloom apparel that have Geographical Indication (GI) certification, which follows the certification procedure specified by the World Intellectual Property Organisation (WIPO...
