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Keywords: Systemic functional analysis
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Journal Articles
Journal of Humanities and Applied Social Sciences (2021) 3 (4): 299–314.
Published: 05 April 2021
...: Goffman’s gender stereotypes hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s systemic functional analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After...
