The perception of crowding, quality and well-being: a study of Vietnamese public health services Available to Purchase

Dr Sukanlaya Sawang is Professor at the International Centre for Transformational Entrepreneurship (ICTE), Coventry University, UK. Prior to joining Coventry, she held academic appointments in QUT Business School, Queensland University of Technology in Australia, Chulalongkorn University in Thailand and University of Leicester in the UK. She received degrees in Organisational Psychology and Innovation Management. Dr Sukanlaya's research primarily focuses on psychology aspects of small business/entrepreneurship and innovation management. She has an extensive array of quality research publications in this area (including cross-cultural studies).

Dr Cindy Yunhsin Chou is an Associate Professor of Marketing at the College of Management, Yuan Ze University. Her recent research interests include service marketing and management, service innovation and well-being. Cindy has published her research in international academic journals such as Journal of Service Management, Journal of Business Research and several other marketing journals.

Bao Quoc Truong-Dinh is a Lecturer at University of Economics, The University of DaNang Vietnam. He received his MBA from Yuan Ze University, Taiwan. His research interest is in service marketing and management.