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Journal Articles
J Health Organ Manag (2024) 38 (9): 360–388.
Published: 17 October 2024
...Md Moynul Hasan; Yu Chang; Weng Marc Lim; Abul Kalam; Amjad Shamim Purpose Customer value co-creation behavior is promising but undertheorized. To bridge this gap, this study examines the viability of a social cognitive theory positing that customers' value co-creation behavior is shaped...
