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Keywords: Customer experience (CX)
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Journal Articles
J Health Organ Manag 1–26.
Published: 10 March 2026
...Sanjna Korpal; Shiksha Kushwah Purpose While hospitals continue to prioritize service delivery, customer experience ( CX ) has emerged as a critical yet under-explored dimension in healthcare. This study investigates the key factors shaping CX in hospital settings through the lens of Dual...
Includes: Supplementary data
