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Keywords: Hospital image
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Journal Articles
Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image
Available to Purchase
J Health Organ Manag (2025) 39 (7): 1380–1400.
Published: 27 March 2025
... offered to patients and each variable’s influence on customer intent to purchase healthcare services. Design/methodology/approach Tangibility, reliability, responsiveness, assurance, empathy, hospital image and customer purchase intention are the variables considered for this study. Data have been...
