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Keywords: Intention
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Journal Articles
Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image
Available to Purchase
J Health Organ Manag (2025) 39 (7): 1380–1400.
Published: 27 March 2025
...Om Jee Gupta; Krishna Pal Singh; Susheel Yadav; Pooja Darda; Shubhendra Singh Parihar Purpose This article studies the customer’s purchase intention to choose healthcare services in the post-COVID-19 situation. The authors have used the most prominent SERVQUAL model to assess the service quality...
