Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Relationship marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
An empirical analysis of the purchaser‐provider relationship in the NHS internal market
Available to Purchase
J Manag Med (2000) 14 (1): 57–68.
Published: 01 March 2000
...Keith E. Gray; Deb Ghosh Introduces the relationship marketing paradigm as a means of analysing the purchaser‐provider relationship within the NHS internal market. This focus is justified in the context of the limitations of orthodox economic analysis. The research evidence is based upon a national...
Journal Articles
Strategic marketing and clinical management in health care: a possible way forward
Available to Purchase
J Manag Med (1998) 12 (2): 120–134.
Published: 01 April 1998
..., utilised by these managers. It suggests that a strategic marketing approach (based upon relationships), remains relevant to clinical management, notwithstanding recent changes in government policy. © MCB UP Limited 1998 Health care Marketing National Health Service Relationship marketing...
Journal Articles
Purchaser and provider relations in the UK: a perspective from the private sector
Available to Purchase
J Manag Med (1996) 10 (4): 4–11.
Published: 01 August 1996
... that are being undertaken. © MCB UP Limited 1996 Health care National Health Service Private sector Relationship marketing It is fair to say that the UK is currently undergoing a revolution in the health care system which is transforming the relationship between various purchasers...
Journal Articles
Marketing for Health‐care Organizations: An Introduction to Network Management
Available to Purchase
J Manag Med (1994) 8 (5): 11–24.
Published: 01 October 1994
... put the interests of their patients first. An interorganizational culture of competition does not fit with this altruistic ideology. © MCB UP Limited 1994 Competitive strategy Health care Networking Relationship marketing Strategic marketing In the health‐care market...
