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Keywords: Sensory marketing
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Journal Articles
J Health Organ Manag (2025) 39 (4): 568–583.
Published: 11 December 2024
...Viet An Tran; Que Nhi Tran; Ha My Doan; Gia Long La; Tien Duc Vu; Thi Huyen Pham Purpose This article aims to assess the impact of factors affecting the senses (via Sensory Marketing theory) on customer perceived quality and satisfaction when using health services in public hospitals. Based...
