The Swedish Civil Aviation Administration: Statement of Human Resources Available to Purchase

The Swedish Civil Aviation Administration's (CAA) new image Swedish travellers first became acquainted with CAA's new image as it was presented at all 19 airports across the nation in May 1997. Approximately 3,500 employees downed newly designed uniforms, working attire, protective clothing, cleaning clothes and fire‐fighting clothes. These new clothes are part of an effort to promote CAA's new image as a modern, business‐oriented and offensive concern. The new clothes will help to visually manifest CAA's development process and accentuate the continuing process of development in which CAA is engaged. The new image is definitive, classic and quality‐minded. A second reason for the change of apparel is that it is thought that well‐functioning and attractive working clothes will raise employee self‐esteem and work enjoyment.