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Research in performance feedback has suggested that supervisors are reluctant to deliver negative feedback to avoid difficult future interaction and other unfavourable reactions from subordinates. This study examines the counter effects of mediating factors of negative feedback. A total of 248 employees from two joint ventures in China took part in a questionnaire survey. Results of the study indicate that subordinates who perceive that a criticism is delivered for their benefit respond positively. Theoretical importance and managerial implications of the present findings are discussed.

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