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Purpose

As the implementation and acceptance of utility analyses are afflicted by several problems, this paper sets out to describe how to circumvent these problems by implementing a new framework for utility analysis.

Design/methodology/approach

The HC BRidge™ model, developed by Boudreau and Ramstad, was implemented to determine the utility of assessment centers within a call center company.

Findings

The results demonstrate the utility of the assessment centers and the usefulness of the HC BRidge™ model.

Research limitations/implications

Future research should clarify under which conditions human resource specialists can communicate effectively and reach an optimal decision within the HC BRidge™ model of utility analysis.

Practical implications

It is highlighted how human resource experts can assist in using utility analyses (as a component of HR strategy) for decision‐making processes concerning limited organizational resources.

Originality/value

To demonstrate the usefulness and value of the HC BRidge™ model for both researchers and practitioners.

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