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Keywords: Brands
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Journal Articles
Property brands, human capital and Tobin's q
Available to Purchase
Journal of Human Resource Costing & Accounting (2006) 10 (1): 4–10.
Published: 01 January 2006
...Claes Hägg; Curt Scheutz Purpose The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries. Design/methodology/approach The theory of Tobin's q is used as a tool in the analysis, which is also based...
