Terrence H. Witkowski: the making of a marketing and consumption historian Available to Purchase

Terrence H. Witkowski is a Professor of Marketing and the Director of the International Business Program at California State University, Long Beach. Educated at Northwestern University (BA History), UCLA (MS Management) and UC Berkeley (PhD Business Administration), he has published one book and over 135 journal articles, papers and abstracts in conference proceedings, book reviews and other works including articles written with co-authors in German and Polish. He was the Editor-in-Chief of the Journal of Macromarketing from 2010 through 2015 and is on the editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory and Management & Organizational History. He served two terms as President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association, 2005-2009. His complete CV is at: www.csulb.edu/∼witko.