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Volume 11, Issue 4
30 September 2019
Journal of Historical Research in Marketing Cover Image for Volume 11, Issue 4
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Richard Hawkins
Richard Hawkins
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Viewpoint| May 22 2019

A. Fuat Firat: a personal history

A. Fuat Firat can be contacted at: fuat.firat@utrgv.edu
Publisher: Emerald Publishing
Received: January 22 2019
Accepted: February 02 2019
Online ISSN: 1755-7518
Print ISSN: 1755-750X
© Emerald Publishing Limited
2019
Emerald Publishing Limited
Licensed re-use rights only
Journal of Historical Research in Marketing (2019) 11 (4): 391–406.
https://doi.org/10.1108/JHRM-01-2019-0003
Article history
Received:
January 22 2019
Accepted:
February 02 2019
Purpose

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.

Originality/value

This is a more personal history, in addition to the 2014 academic history of A. Fuat Firat

Keywords: Personal history, Academic growth, Understanding oneself, A. Fuat Firat, Radical marketing, Critical marketing, Macromarketing
© Emerald Publishing Limited
2019
Emerald Publishing Limited
Licensed re-use rights only
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