My journey through marketingland

Evert Gummesson is Emeritus Professor of Business and Management at the Stockholm Business School, Stockholm University, Sweden, and its former Research Director. His major research interests include marketing management, relationship marketing and service and research methodology. In 2000 he was the recipient of the Christopher Lovelock Career Contributions to Service Award and in 2011 the inaugural recipient of both the S-D Logic Award and the Grönroos Service Research Award. He has further received several awards for best articles and from The Swedish Marketing Federation and others, among them for Best Marketing Book of the Year. He is a cofounder of three conference series: QUIS on service excellence, the International Colloquium of Relationship Marketing (ICRM) and the Naples Forum on Service. He has also 25 years of practical experience from the business and government sectors.