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Purpose
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
Findings
This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.
Originality/value
The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
Licensed re-use rights only
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