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Keywords: 19th century
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Journal Articles
“Preserving the health, add to which an irresistible personal beauty”: advertisements for cosmetics and medicines in The Morning Chronicle, 1800-1810
Available to Purchase
Journal of Historical Research in Marketing (2025) 17 (3-4): 192–211.
Published: 02 May 2025
... of 19th-century medicine, justified by not only the branding and composition of these products but also the advertisements of these products in print media. This paper offers a novel approach to analysing newspaper advertisements through mise-en-page and organisational features, demonstrating the use...
