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Keywords: ANZAC
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (1): 24–47.
Published: 08 September 2021
... previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture...
