...Wendy Melillo Purpose This paper aims to trace how the cultural memory of Prohibition continues to shape how distillers approach the advertising and marketing of their products, despite the already well-established American custom of enjoying cocktails as part of an acceptable lifestyle...

... to advertise the organisation and contribute to its branding. Design/methodology/approach The article examines the historical context in which The Salvation Army’s production, marketing and retailing of clothing developed. It reviews existing literature before using periodical sources to examine two case...

...; online travel agencies; and conclusions. Findings This study shows that although online agencies did not manage to position themselves with a large turnover, they generated advantages and sharpened their imagination to create a new, more economical advertising model, eliminating the costs of public...

...Emma Pihl Skoog Purpose By studying marketing strategies of the global Weider Nutrition International Group, this study aims to analyse how the industry surrounding fitness equipment and dietary supplements interacted with fitness culture through marketing, advertising and consumption in 1950s...

...Yen Nie Yong Purpose Commodity histories generally posit colonies’ roles as mere producers but have overlooked their roles in shaping global consumption. This study aims to investigate how Malayan tin producers and British colonial institutions used public relations and advertising strategies...

...Jeannette Strickland Purpose This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing on resources available in Europe to augment his survey. Design/methodology/approach...

...Laís Rodrigues; Alessandra de Sá Mello da Costa; Marcus Wilcox Hemais Purpose The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins...

...Ondřej Dufek Purpose This paper aims to provide a description of the language of advertising in socialist Czechoslovakia (1948-1989) and to offer an understanding of its nature. It focuses on significant linguistic characteristics of the discourse and on the means of argumentation and persuasion...

...Nipa Saha Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various...

...Neil Ewins Purpose This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness on how...

... and, secondly, how these would be met. Design/methodology/approach The companies’ marketing communications are analysed using Maslow’s hierarchy. This is a well known descriptor of human needs. Findings Beyond a description and review of Cunard’s advertising, Maslow’s model of needs is shown to provide...

... 15 03 2018 25 08 2018 02 12 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media Materialism Branding history Branding Advertising Television Internet Mindful marketing Consumption pattern Modern man...

.../approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval...

...Erika L. Paulson; Mary E. Schramm Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances. Design/methodology/approach...

... and structure of Marketing Methods and perspectives on the book when it was published and in the decades that followed. © Emerald Group Publishing Limited 2015 History of marketing thought Advertising Sales Marketing Methods Ralph Starr Butler Ralph Starr Butler...

...Prof. Jonathan Morris; Ferdinando Fasce; Elisabetta Bini Purpose – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s. Design/methodology/approach – The purpose of this paper is to examine the presence...

...Mark Tadajewski; Pauline MacLaran; Jennifer Scanlon Purpose This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century. Design/methodology/approach Archival source material from the J...

.... Findings This special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing, advertising and consumer research. Originality/value This introduction adds further historical detail about the structures and biases that have limited the opportunities...

...Mark Tadajewski; Pauline MacLaran; Judy Foster Davis Purpose The purpose of this paper is to present a biographical review of the career of the late Caroline Robinson Jones (1942‐2001) in order to understand her challenges and contributions to the advertising profession. Prior to her death, she...

... your eyes, filling your lungs. Here is a drug for mortals – speed and power. The addicts are never the same again (Gallico, 1936 , p. 20). © Emerald Group Publishing Limited 2012 Tourism Skiing Advertising Market research United States of America Railroads Marketing history Sports...