...Carolina Serra Folch; Cristina Martorell Castellano Purpose This paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight the importance of this agency and its founder, Rafael...

... the development of specific German industry characteristics such as a strong entrepreneurial culture or sustainable leadership. Originality/value This paper provides an overview of the history of German advertising with a focus on advertising agencies in the period from 1950 to today (2018). Further...

...Robert Crawford Purpose This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s. Design...

... industry structures and relationships. Calkins was an influential figure in the development of the modern advertising agency, and his beliefs and approaches in regard to marketing research, campaign planning, branding, message strategy and creativity anticipated some late-twentieth-century approaches...

... (Lavin, 1995, p. 82). © Emerald Group Publishing Limited 2009 Advertising agencies Trust Leadership Organizational culture United States of America The 1930s were a tough time for the advertising industry: struggling with the on‐going effects of the great depression, consumers...

... commission, the poor demand for advertising expertise, and a widespread lack of top executives educated to use advertising in order to stimulate demand. The weakness of Italian advertising agencies was increased by the fact that many Italian companies had internal advertising or “propaganda” departments...