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Keywords: Advertising campaigns
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (1): 47–82.
Published: 09 December 2024
... to assess the impact of nuclear energy on advertising campaigns for all kinds of unrelated products. This study interprets the message and information contained in several marketing campaigns from the detonation of the first nuclear bomb in 1945 until the inauguration of the first nuclear facility in Spain...
