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Keywords: Advertising message strategy
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (4): 585–594.
Published: 21 November 2016
... communication theory, persuasion and advertising message strategy and tactics remains highly influential and relevant. Written during a period of tremendous growth in consumption in the USA and a revolution in the use of qualitative research in marketing and advertising, Martineau’s book represents much more...
