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Keywords: Advertising self‐regulation
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Journal Articles
Journal of Historical Research in Marketing (2012) 4 (3): 369–386.
Published: 03 August 2012
...Fred Beard Purpose Although there is considerable scholarly research on advertising self‐regulation in the USA, there is no research at all on the unique problems that comparative advertising created for those involved in the industry's self‐regulation. This study aims to address this gap...
