... Comparative advertising Advertising self‐regulation Advertising history Advertising standards United States of America Prior to the 1960s, when many advertisers in the USA began identifying competitors, the use of such explicit comparative advertising was infrequent, but not completely absent, from...

...Robert Crawford; Ruth Spence‐Stone Purpose This paper seeks to develop a clearer understanding of the operations and decisions made by Australian advertising standards bodies, the Advertising Standards Council and its successor, the Advertising Standards Board. It also seeks to identify whose...