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Keywords: Aesthetics
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Journal Articles
Labyrinth of feminine beauty: onnagata in modern Japanese advertising
Available to Purchase
Journal of Historical Research in Marketing (2024) 16 (4): 392–415.
Published: 02 September 2024
... Kabuki Transvestism Aesthetics Semiotics Cosmetic industry Advertorials Testimonials Japan All the women and girls in the city today love kabuki, and the thing they like best is the actor […] The theater doesn’t imitate life; life imitates the theater. […] Costume patterns become all...
