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Keywords: Amateur photography
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Journal Articles
Flourishing in a dictatorship: Agfa's marketing and the Nazi regime
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (1): 71–96.
Published: 25 January 2013
... introduced its mid‐range folding camera line “Agfa Billy” and in 1930 the low‐priced entry‐level series “Agfa Box.” Agfa's source of inspiration was its American competitor Kodak, which, back in 1888, had introduced an integrated system of amateur photography to the mass market that combined sales...
