Keywords: Archival data
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Journal Articles
Journal of Historical Research in Marketing (2023) 15 (4): 225–242.
Published: 20 September 2023
... Historical research methods Archival data Competition Marketing strategy “A fairy tale is not history; it becomes history, though, if we fail to account for its fairytale-ness.” – Van Dijck (2013 , p. 111) Md Tarique Newaz can be contacted at: newazm@uwgb.edu 27 07 2022 28...

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