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Keywords: Atomic era
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (1): 47–82.
Published: 09 December 2024
...Maria Elena Aramendia-Muneta; Mar Rubio-Varas; Joseba De la Torre Purpose This study aims to examine how the nuclear energy issue was used for advertising purposes at the dawn of the atomic era in Spain. Design/methodology/approach Newspapers and magazines from the atomic era were reviewed...
