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Keywords: Balearic islands
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (1): 71–95.
Published: 28 November 2023
...). Its definition was carried out after the Second World War in different places simultaneously; among them, the Balearic Islands stood out from the outset. The definition of the product is one of the basic elements of the commercial action of any company, and, generally, it is usually perfectly...
