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Keywords: Bibliometrics
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (3-4): 188–213.
Published: 22 October 2021
... structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until now (2009–2021). Design/methodology/approach This paper uses bibliometric methodologies to analyze several aspects of the JHRM...
