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Keywords: Biographical methods
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (4): 486–506.
Published: 08 November 2011
... to discover consistency but also to discover inconsistency. What may appear as a series of letters between individuals may have gaps, some letters may be missing, and issues raised in one letter may not be answered in the next letter. Biographical methods Marketing biography Marketing history History...
