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Keywords: Brand decline
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Journal Articles
Journal of Historical Research in Marketing (2023) 15 (2): 98–120.
Published: 23 May 2023
... combinations of material cues, consumers’ expectations or historical narratives. Brand decline Brand heritage Brand narrative Brand-pastness Nostalgia Resurrection “Tout casse, tout passe, tout lasse; et tout se remplace.” Translated into modern English, the medieval French Proverb proclaims...
