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Keywords: Brand decline
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Journal Articles
Journal of Historical Research in Marketing (2023) 15 (2): 98–120.
Published: 23 May 2023
... perceptions of brands’ past superiority. David Strutton can be contacted at: david.strutton@unt.edu 06 10 2022 03 01 2023 20 02 2023 12 04 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand decline Brand heritage...
