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Keywords: Brand identity
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (3): 317–338.
Published: 14 June 2019
... Publishing Limited Licensed re-use rights only Marketing history Branding history Consumption history Design history Packaging design Brand identity Piyale Turkey [i]f brands exist as cultural, ideological, and sociological objects, then understanding brands requires tools developed...
Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 129–153.
Published: 27 January 2012
...Ben Wooliscroft; Ross D. Petty Purpose This research aims to examine a number of legal sources for evidence that US marketers were interested in protecting their brand identities in the 1800s. Design/methodology/approach The research examines historical legal records including registrations...
