... to advertise the organisation and contribute to its branding. Design/methodology/approach The article examines the historical context in which The Salvation Army’s production, marketing and retailing of clothing developed. It reviews existing literature before using periodical sources to examine two case...

... of Western practices. Design/methodology/approach The historical perspective on the post-colonial Indian market is done through extant literature review and analysis of marketing practices by iconic brands in the Indian market. Findings This research reveals that the adoption of Western marketing...

...Sidney Jay Levy Purpose This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding...

...J. Andrew Ross; Stephen Hardy; Stephen Hardy; Brian Norman; Sarah Sceery Purpose The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices. Design/methodology...