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Keywords: Brewing industry
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (2): 165–180.
Published: 05 July 2019
...Janne Ikäheimo Purpose As Finland became an associate member of the European Free Trade Association in early 1960s, the domestic brewing industry faced a new threat posed by imported beer. It was neutralized effectively with joint and individual efforts of the breweries. This paper aims to analyze...
