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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (4): 501–522.
Published: 11 November 2014
...Sidney Plotkin Purpose – The purpose of this essay is to argue that, for Veblen, the contribution of advertising to mature business enterprise was crucial. Although Thorstein Veblen’s Theory of the Leisure Class is widely credited with introducing the concept of “conspicuous consumption...
