...Dalton Campbell; Kelly Anne Griffin; Andrew Elliott Purpose The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The paper discusses the records of iconic...

...' markets in Canada. It aims to demonstrate the continuation and resilience of this industry. Design/methodology/approach Published research and historical documents of Canadian farmers' markets were used to derive a periodization of events based on events and turning points to allow an understanding...

... studies. In all cases, it should also be noted, the literature selected had to be, in some real sense, Canada‐focused. We have deliberately excluded “how to” marketing management articles on such topics as setting advertising budgets or establishing sales quotas that could just as appropriately have...

... of the efficacy of using archival materials to explore marketing questions. In trying to capture the context of the times, various works contribute to understanding the differing experiences of the Great Depression in Canada, especially in Toronto. Drummond (1987 , pp. 159‐65) gives a valuable analysis about...

... the use of advertising techniques by Plan Canada, a subsidiary of one of the oldest and largest child sponsorship‐based non‐governmental development agencies, Plan International, during the 1970s. This time period represents an important era in international development and a time of significant change...

...Leighann Neilson; Stanley Shapiro; Timothy Dewhirst; Robert Sparks Purpose The purpose of this paper is to assess, by providing a case study of flagship brand, Rothmans, why Rothmans, Benson & Hedges Inc. (RBH), Canada's second largest tobacco firm, has historically lost ground to industry...

...Leighann Neilson; Stanley Shapiro; Barry E.C. Boothman Purpose The purpose of this paper is to appraise the spread of supermarkets in Canada during the mid‐twentieth century. It examines how corporate chains altered the organization of distribution, reconfigured shopping experiences, and promised...

... in the USA and Canada evolved so differently. Originality/value The agricultural cooperative movement in Western Canada has been the subject of a great deal of historical research, most of it positive. However, there are no recently published qualitative studies of the history of the term, nor in‐depth...